Privacy Policy
Last Updated: November 18, 2025
This Privacy Policy explains how 3Men Pty Ltd (trading as OurRoots.Africa) ("we," "us," or "our") collects, uses, stores, and protects your personal information when you interact with our website, services, and WhatsApp Business communications.
Important: By providing your contact information and opting in to receive communications via WhatsApp, email, or other channels, you consent to the collection and use of your information as described in this Privacy Policy.
1. Who We Are
Legal Entity: 3Men Pty Ltd
Trading Name: OurRoots.Africa
ABN: 83678873839
Address: 81–83 Campbell Road, Surry Hills NSW 2010, Australia
Contact Email: hello@afrofeast.travel
Phone: +61 433 960 900
2. Information We Collect
2.1 Information You Provide Directly
When you sign up for our waitlist, join as a founding member, or contact us, we may collect:
- Contact Information: Name, email address, phone number (including WhatsApp number)
- Communication Preferences: Your opt-in consent for WhatsApp, email, or SMS communications
- Survey Responses: Information you provide when participating in our research surveys
- Feedback and Inquiries: Any messages, questions, or feedback you send to us
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
- Device Information: IP address, browser type, operating system, device type
- Cookies and Tracking Technologies: Essential cookies for website functionality and analytics cookies to understand how visitors use our site
2.3 WhatsApp-Specific Information
When you communicate with us via WhatsApp Business, we collect:
- Your WhatsApp phone number
- Message content and timestamps
- Read receipts and delivery status
- Profile information you choose to share (name, profile picture if visible)
3. How We Use Your Information
3.1 Primary Purposes
We use your personal information for the following purposes:
- Service Delivery: To provide you with information about OurRoots.Africa, respond to inquiries, and deliver requested services
- Waitlist Management: To notify you about platform launch updates, early access opportunities, and founding member benefits
- WhatsApp Communications: To send you updates, cultural insights, travel tips, and community announcements via WhatsApp (only with your explicit consent)
- Email Marketing: To send newsletters, product updates, and promotional content (only with your consent)
- Customer Support: To respond to your questions, provide assistance, and resolve issues
- Research and Development: To understand user needs, validate solutions, and improve our platform
- Analytics: To analyze website traffic, user behaviour, and engagement patterns to improve our services
3.2 Legal Bases for Processing (GDPR Compliance)
We process your personal data based on:
- Consent: You have explicitly opted in to receive communications via WhatsApp, email, or other channels
- Legitimate Interests: To operate our business, improve our services, and communicate with prospective customers
- Contractual Necessity: To fulfil obligations when you become a founding member or customer
- Legal Compliance: To comply with applicable laws and regulations
4. WhatsApp Business Communications
4.1 Opt-In Requirement
We will only send you messages via WhatsApp if you have explicitly opted in by:
- Providing your WhatsApp number and checking the opt-in box on our website
- Initiating a conversation with us on WhatsApp
- Verbally or in writing consenting to receive WhatsApp communications
4.2 Types of WhatsApp Messages
We may send you the following types of messages via WhatsApp:
- Transactional Messages: Account updates, booking confirmations, service notifications
- Marketing Messages: Product updates, promotional offers, cultural insights, travel tips (only with consent)
- Customer Support: Responses to your inquiries and assistance requests
- Community Updates: News about OurRoots.Africa, launch announcements, founding member communications
4.3 Opt-Out and Withdrawal of Consent
You can opt out of WhatsApp communications at any time by:
- Replying "STOP" or "UNSUBSCRIBE" to any WhatsApp message from us
- Emailing us at hello@afrofeast.travel with your request
- Blocking our WhatsApp Business number
Note: Opting out will stop marketing messages but may not stop transactional or service-related messages if you are an active customer.
5. How We Share Your Information
5.1 Third-Party Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business, including:
- Email Marketing Platforms: MailerLite (for email campaigns and waitlist management)
- WhatsApp Business API Providers: Meta Platforms (WhatsApp) for message delivery
- Analytics Tools: Google Analytics or similar services for website analytics
- Cloud Storage Providers: Secure hosting and data storage services
- Payment Processors: Stripe or similar services (when payment features are launched)
Important: All third-party providers are contractually obligated to protect your data and use it only for the purposes we specify.
5.2 Legal Requirements
We may disclose your information if required by law, court order, or government regulation, or to:
- Comply with legal obligations
- Protect our rights, property, or safety
- Prevent fraud or security threats
- Respond to lawful requests from public authorities
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our website before your information is transferred.
6. Data Security
We implement industry-standard security measures to protect your personal information, including:
- Encryption: SSL/TLS encryption for data transmission
- Access Controls: Restricted access to personal data on a need-to-know basis
- Secure Storage: Data stored on secure servers with regular backups
- Regular Audits: Periodic security assessments and vulnerability testing
Note: While we take reasonable measures to protect your data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Waitlist Data: Retained until platform launch or until you request deletion
- Marketing Communications: Retained until you opt out or request deletion
- Customer Data: Retained for the duration of your relationship with us and for a reasonable period thereafter for legal and business purposes
- Analytics Data: Aggregated and anonymized data may be retained indefinitely for research and improvement purposes
8. Your Rights
8.1 Australian Privacy Principles (APP)
Under Australian privacy law, you have the right to:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal obligations)
- Opt-Out: Withdraw consent for marketing communications at any time
- Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)
8.2 GDPR Rights (for EU/UK Residents)
If you are located in the European Union or United Kingdom, you have additional rights under GDPR:
- Right to Access: Obtain a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: Withdraw consent at any time without affecting prior processing
8.3 How to Exercise Your Rights
To exercise any of these rights, please contact us at:
We will respond to your request within 30 days (or as required by applicable law).
9. International Data Transfers
Your information may be transferred to and processed in countries outside of Australia, including the United States and other jurisdictions where our service providers operate. We ensure that appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.
10. Children's Privacy
OurRoots.Africa is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.
11. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookies through your browser settings. For more information, please see our Cookie Policy (if applicable).
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will notify you of material changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending an email notification to registered users
- Providing a notice via WhatsApp (for significant changes affecting WhatsApp users)
Your continued use of our services after the updated Privacy Policy takes effect constitutes your acceptance of the changes.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
14. Complaints and Dispute Resolution
If you believe we have breached your privacy rights, please contact us first so we can address your concerns. If you are not satisfied with our response, you may lodge a complaint with:
- Australia: Office of the Australian Information Commissioner (OAIC) - www.oaic.gov.au
- EU/UK: Your local data protection authority
3Men Pty Ltd (T/A OurRoots.Africa)
ABN: 83678873839
81–83 Campbell Road, Surry Hills NSW 2010, Australia
hello@afrofeast.travel | +61 433 960 900